what is fring
The growing penetration of smartphones and affordable data plans have set the stage for a wide range of independent over-the-top (OTT) communications solutions that allow free messaging, voice and video calls from anywhere, resulting in a negative impact on the traffic and revenues of telecom carriers worldwide.
Rather than resisting the inevitable shift to IP communications, more and more carriers and MVNOs have chosen to embrace the new technology and launch a service of their own.
Through intimate network integration, operators can deliver a user experience that is vastly superior to what any independent OTT service can provide. Seamless routing of calls between PSTN/GSM and IP networks allows users to initiate or receive calls on the device of their choice, be it a home phone, a smartphone or tablet application or a web app running on a laptop or desktop computer anywhere in the world. In addition, users already have a billing relationship with their users and can easily bundle new services to existing service plans.
With millions of users and a robust telco-grade network, fring has extensive experience in delivering voice, video and messaging between PSTN/GSM and IP networks. Our cloud can extend an operator’s “coverage” beyond the physical reach of his network and reach a user over any IP network.
fring’s services and interface can easily be tailored to the business needs, the network characteristics and the brand identity of carriers and MVNOs allowing them to deploy advanced IP communications services with limited effort and low risk.
Click here to read more about GENBAND's fring OTT solutions
what is fring