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fring launches customised mVoIP for Cloud users

“fringsters” enjoy free mobile calls & live chat over their Cloud Wi-Fi connection

LONDON , 21 May 2007 – fring, the world’s leading mobile VoIP provider, together with The
Cloud, Europe’s leading wireless broadband provider, today announced the launch of the fring
mobile VoIP (mVoIP) client, which will be specially optimised for The Cloud. The joint service
facilitates fring mVoIP communication for all Cloud users, allowing them to call and chat for
free to other fring users and to Skype, Google Talk, Windows Live Messenger (MSN) and SIP
contacts over The Cloud’s Wi-Fi networks in addition to other Wi-Fi, 3G and GPRS networks.

“As a leading provider of Wi-Fi access across Europe, we are constantly expanding the range
of innovative services we offer. Partnering with fring enables our users to easily access The
Cloud from their regular GSM handsets to make free mobile Internet calls and real-time chat,”
stated Owen Geddes, Director of Business Development at The Cloud.

fring enabled phones will automatically recognise, login and register on The Cloud network so
users can make free mobile phone calls, chat and access the Internet over their Wi-Fi
connection with their fring and Cloud credentials automatically activated and synchronised.

“Auto-connection to The Cloud’s Wi-Fi network, which covers the City of London as well as
7,500 locations across the UK, will give fring users easier freedom of movement to mVoIP talk
and chat with unaided Internet access from their mobile handsets” said Roy Timor-Rousso,
VP Product Marketing, fring. “This Wi-Fi offering further helps users declare their mobile
independence by letting them choose the preferred mobile communication network and
provider for each phone call, be it their traditional cellular operator or Skype, Google Talk,
Windows Live Messenger (MSN) or SIP providers over their Cloud or alternative Wi-Fi
connections, 3G or GPRS.”

Last month The Cloud switched on Europe’s most comprehensive and advanced Wi-Fi
network, covering the entire of the City of London, giving the 350,000 people who work in and
visit the area wireless broadband access across the City.

fring application is currently in BETA, compatible with the following Nokia handset models:
6630, 6680, 6681, 6682, N70, N72, N80, N80i, N90, N95, N71, N73, N75, N91, N92, N93, E60, E61,E70, N95,and E76


About fring

fring™ is a mobile Voice over Internet Protocol (mVoIP) product that allows users to make
free calls over cellular data networks or a Wi-Fi connection. fring uses 3G over mobile phone
networks and therefore provides a continuous call connection. It is 100% free with no
subscription costs; consumers simply pay for the data they use under their existing line rental
agreement. Completely PC-independent, it requires no additional hardware and no location
limitations (e.g. Wi-Fi hotspots). fring also integrates with the Skype, Google Talk & MSN
Messenger networks, allowing users to take all their PC buddies with them when away from
their desk.

fring also offers the option of Wi-Fi connectivity. It works over Wi-Fi networks in the home,
office or on the move. For further information please visit www.fring.com.

About The Cloud

The Cloud offers sophisticated national wireless LAN coverage across hotspots and city
networks throughout the UK, Nordics, Germany and The Netherlands. The Cloud''s
infrastructure is a multi-service provider platform, which allows providers such as ISPs, mobile
operators, gaming, VOIP and broadband companies to offer a fully branded wireless LAN
experience to their customers. With The Cloud, site owners maximise their revenue potential
by supporting all major service providers at their location and customers enjoy choice of
provider and the best possible user experience. Launched in mid 2003, The Cloud actively
partners with O2, BT, Vodafone, Skype, iPass, Telenor, fring and Nintendo, among others, to
facilitate the growth of open platform wireless broadband services across Europe.

The Cloud’s investors, include 3i, Accel and the Scandinavian VC, Provider Venture Partners.
The Cloud was recently nominated as a Technology Pioneer at The World Economic Forum
and as a Red Herring Top 100 Company.
www.thecloud.net


Download fring''s press kit (ZIP)


For media enquiries please contact:

fring
Niki Hutchinson
Liberty Marketing Communications
Tel: +44 (0)20 7751 4444
niki@libertycomms.com

The Cloud
Marc Berry
Mantra PR
Tel: +44 (0) 20 7438 4910
mberry@mantra-pr.com

Amanda-Jane Lewin
The Cloud
Tel: +44 (0) 7702 911784
aj@thecloud.net

 


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